We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.— Twitter (@twitter) September 12, 2013
How else would Twitter let you know that they were going public than with a tweet?
A couple of hours ago the above tweet went out letting the world know of a hot new commodity heading to the exchange. Now Twitter is hardly new and an IPO is hardly a surprise but this is still a BIG deal.
Twitter is now the most anticipated consumer tech commodity on the planet and secondary sales of Twitter stock put its value at around 10 billion dollars - which is a lot of tweets by anyone's math.
But what of that "confidential" word in that tweet?
Without getting into boring law there is a ruling that says if a company makes less than 1 billion dollars in annual revenue and falls under the "emerging growth company" title they can file confidentially, meaning they do not have to make their documents public, yet. However, 21 days prior the world will get to see the filing anyway - so hang tight.
While we wait to see when the company actually goes public, this move and the purchase of ad company MoPub earlier this month shows that Twitter has big plans for the platform and even bigger plans for how mobile advertising is going to work into the strategy.
You may be thinking that the facebook IPO and its immediate crash might be the model here but much like in the social media world facebook and twitter are vastly different creatures and this company going public will be a vastly different event.
Twitter has had a major impact, especially in the world of news and the way in which news is now delivered (the tweet above as example # 1). So while I have no expertise in the stock market - this is something to keep an eye on.
Jack Dorsey and Biz Stone are smart men who have birthed other big name tech entities since launching Twitter like Square and Jelly HQ and Jack even tweeted out the announcement of Twitter leaving their former company Obviously which adds some nostalgic flair to the announcement and again makes it feel, different.
This is big and this is exciting. I feel a hashtag coming on #bigmoney